Appendix 1 – Connecting your Instagram account to Facebook

Save yourself a lot of time and energy on posting content and make sure your Instagram account is linked to your Facebook page. You can share your Instagram posts and stories directly to your Facebook page, meaning you don’t need to worry about posting the same thing twice.

If your accounts are not already linked up, you can do this via the settings in either your Facebook or Instagram page.

Be careful though when sharing your posts across platforms as your captions on Instagram might not work on Facebook (e.g. ‘Link in bio’, hashtags, tagged account and animated graphics don’t carry across well to Facebook). Make sure you go back to the post on Facebook and update it with the right links and tags.